Garneau Beyonce Kit Launch
In collaboration with Garneau, I designed a Beyonce Kit. Heidi Myers, Marketing at Garneau and my personal friend, and I designed this kit last spring to launch our custom kit campaign with the Clif Pro Team. We put the kit on sale with a goal to sell 12 pieces to break even. The Beyonce Kit gained a lot of traction and we ended up selling almost three times the expected amount. Garneau also created a Beyonce nordic ski suit that I will be wearing in my XC ski and biathlon races this winter. Also, Bicycling did a nice little article on it online.
Camelbak Heat testing at the Korey Stringer Institute
I joined two endurance elite runners with Camelbak at the KSI heat lab to be tested to see how my body reacts to very hot conditions. This was a great opportunity with Camelbak to get more information on how I can be efficient and safe racing and training in the heat. I did a 1 hr tempo effort on the stationary bike in 95 degrees and high humidity. Things absolutely heated up. My body temperature reached 103 degrees farenheit and I lost almost 1.2 liters of water. Wow. The local newspaper, the Hartford Courant, covered the Camelbak event with print and video. You can see that I am interviewed post test and very hot.
I visited a local elementary school in Essex School district, VT to talk to a crowd of over 200 school kids about what it means to be a professional cyclist and a two time Olympian. I talked to them for 45 minutes, showed them a slide show, and they were captivated. It's the best school visit I have done to date. I could have been there all day answering questions, but the kiddos had to get back to class.
L.L. Bean Photo Shoot
L.L Bean and I have been working together for three years now. I am an L.L Bean trail blazer and they have made a push to include real athletes in their catalogs. So, this is the fourth catalog photo shoot I've done with them. This one I got to do with my sister, Sabra, which was so much fun. Every photo shoot is a real and authentic adventure and this one was no exception. We traveled to the middle of nowhere in northern maine and stayed at a lodge that you can only get to by hiking or paddling in. We hiked the mountains around it for sunset and sunrise photo session. It was an incredible experience.
I was featured in Middlebury Magazine! Lea Davison Is the Most Badass Mountain Cyclist on the Planet It’s a bold statement, sure. But once you get to know Lea Davison ’05 like we do, we think you’ll agree.